Affiliate Business Tips

Presell like a pro

The most important thing you can do to increase your affiliate commissions is to presell properly.

Before we begin, we need to first define what preselling is. Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. When done correctly, your reader will not even notice.

In a nutshell, you provide value. And give them a link to the product you’re preselling. We’ll get into how to do it correctly in a minute. But before we do, you need to know why it’s so important. Some major benefits of this process:

• It builds trust – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
• Preselling is disarming – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. Unguarded reading means they’re not filtering what you say. So your message gets across.
• It puts them in a buying mood – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. For example, the sales message on the page you’re linking to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
• It increases your sales – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. This dramatically boosts your sales rate!
• It increases customer satisfaction – People like to make their own buying decisions. Instead of being manipulated into buying. And this leads to greater satisfaction with the product.
• It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

Obviously, it’s important to presell. You increase your profits. And increase your customer satisfaction. Everybody wins!

OK, so how do you do it?

Now you know whey preselling is critical. And hopefully you’re convinced you need to start doing it. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.

Part 1 – The art of it

The first step is in getting your readers to trust you and open up. This can only be accomplished by providing actual value in the information you’re presenting. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. The idea is that they want more and the sales page you send them to gives them more. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

Part 2 – the Science

You also have to include some very specific things.

First of all, it’s important HOW you present your information. You have to have your end in mind. In the end, you want to sell a specific product. How can providing information accomplish this goal? One way is to give them enough info to whet the appetite, but not enough to satisfy it. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Either way, the product sales page solves the problem.

You also have to link to the product you’re promoting discretely. Instead, you use a direct link to the product website. That’s because nobody likes to click on affiliate links. But how are you going to get credit for the sale, if you don’t include your affiliate link? Well, that’s part of the science of this whole process. You “pre-cookie” your reader before sending them to the sales page.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. Plus, if you link on relevant words, it only makes sense to click on there.

What you have now is a super powerful system for affiliate marketing success.

Now for the bad news…

Doing all of this right is really hard! Think about everything that goes into crafting an effective preselling article: Awesome content. First of all, you actually have to write great articles and give value to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Strategic writing. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And somehow also make them want to learn more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. You also need to determine what products you’ll be preselling. Even if you get the article written. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

Summary:

Now you know exactly how to presell effectively. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Don’t wait another minute. Make the extra effort required to propel your affiliate business to the next level.