You need a list. That’s a given. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. Just push a button and print money – literally.

So, how do you build a list?

Here are the three components of list building:

• The Squeeze Page
• The Incentive
• The Thank You Page

The Squeeze Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And your call to action must be clear!

Failure to include a great “call to action” will result in failure. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

You can take your opt-in page to the next level if you make it a video squeeze page. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that include video squeeze pages.

The Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Most people are very protective of their email address. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. It has to be something that people actually want. And will be able to actually benefit from it. Here’s some examples:

• A free report
• Software
• A video tutorial
• A multi-part email series

You’ve got to create some great content. And make it both helpful and informative. And nothing sells like “free”. But to get the email, it’s got to be a good offer.

Once again, don’t worry if you don’t know how to create the freebie. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.

Or again, you can find complete list building packages for sale online that include an email series. There are two important things about the email series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

Your Confirmation Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. You can also put the whole thing together on your own. And write it all yourself. Or hire ghost writers to write them for you.

Summing it up

It makes no difference whether you build your opt-in, bribe and thank you page. Or hire someone else to do it for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You’re free to make money at the push of a button.